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  • Writer's pictureKayla Leung

Ejj: Contemporary Italian Designer Jewelry



affordable gold-plated silver jewelry, all crafted by Italian artisans


Wearing jewelry adds a touch of elegance and constructs a sense of new style by balancing the outfits for every men and women. Jewelry is an expression of personality and gives an otherwise simple outfit a fresh twist.

Most women love to have their own jewelry box filled with items that are suited for different occasions. The problem of reality is, of course, how many (and how much) can one afford? Should you aim for quality over quantity? But what if you want to be explorative and playful at times? You don't always just want to keep the "classics"--namely, your diamond studs or pearl studs, a long chain necklace, a nice strand of pearls (necklace), a pair of nice hoops, a classic ring with a (small) rock, and a gold bangle/ bracelet. We are creatures of style and fashion. Admit it, we love variety! So why have to compromise between quantity over quality? Why can't a beautiful, confident woman (and man) like you get BOTH?


Jewelry That Shines In Every Direction


I love to wear different pieces based on the outfits I'm sporting. And one of my jewelry "best friends" would be multi-colored diamond cut earrings, bracelets and necklaces.3-D Diamond cut jewelry are not made of diamonds, but a type of finish jewelers add by cutting small grooves into the metals that give a high polish to increase the sparkling reflections. The result? Brighter, shinier pieces than ordinary gold, platinum o silver pieces.



Why I Love Ejj...


NUMBER 1: PRICE POINT!!!! They are SO affordable! Everything is made with 925 Sterling Silver with gold-plated, and some even with enamel and Akoya pearls. Most importantly, they are all MADE IN ITALY (not "Made in China"....sorry China). Prices are generally between USD80-200. What else can you ask for?


NUMBER 2: Range

You have pieces that are super dainty and girly all the way to bold, chunky, very Italian pieces (think Robxxxx Coin, Buccexxxxx, Bulxxxx inspired pieces). I particularly fall for vintage-inspired designs that speaks glamour. Plus, Ejj's designer Elaine loves art and fashion that she constantly incorporates the most current trends into her collections. NUMBER 3: Quality

Since they are all gold-plated, you don't really have too much problem with pieces tarnishing easily. And for people who have sensitivity to "cheap metals", you are totally safe wearing Ejj items. In addition, the brand also has a selection of colored aluminum jewelry that, jewelry aficionados all know, are the "IT" items in the artisan jewelry world now.



Life is Too Short to be Boring!



Having to find and try on jewelry can be a frustration experience. In this day and age, online shopping is the way to go as it reduces the need and time wasted for unnecessary travels.



Ejj pieces are sold exclusively in various select shops and resorts across Hong Kong, Thailand, China and Macau. But rest assured, they also have a great selection online as well.


As a reader of Elegance of Creation, you are entitled to enjoy 5% off your entire order on the Ejj official website. Simply enter the promo code eoc95 at checkout and start showing off your new looks.


About The Brand


Founded by Hong Kong-based entrepreneur and public figure Elaine Shiu, Ejj is a jewellery brand consisting of high-quality Italian silver products with a focus on cutting-edge technology, diamond-cut, innovative design and handmade finishing for its trendy customers.


Ejj's jewellery combines a unique mix of individualism and discreet elegance.


Ejj won a national award as the Most Innovative Jeweller in 2017.

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